SPONSORSHIP OPPORTUNITIES

Seattle Pride Hockey Association produces and hosts the annual Seattle Pride Classic ice hockey tournament – which is one of three largest pride ice hockey tournaments produced globally. Our tournament has been showcased on local and national media, including NBC Sports, KIRO 7, The Seattle Times, USA Hockey, Hockey News, Good Morning America, and others. Check out our Press resources.

OUR MISSION

Seattle Pride Hockey Association is a 501(c)(3) committed to promoting and advocating for diversity and inclusion in the Pacific Northwest ice hockey community.

We believe hockey is for everyone.

SEATTLE PRIDE CLASSIC 2023 METRICS

 

More teams.

More hockey.

More inclusive.

 

  • Added more space for a total of 18 teams
  • Year two of the Alaska Airlines: All Stars of Pride game
  • Three pride-themed conferences
  • Year two at the Kraken Community Iceplex
  • Team Trans brought two teams along
  • First-of-its-kind scholarship program, sponsored by HockeyWolf
  • Nearly 300 total participants
  • Involvement from four professional players
  • Greater involvement from the NHL
  • Sports management Masters intern with elevated role
  • More social events before, during, and after
  • Larger and more strategic volunteer base

BY THE NUMBERS

  • For a THIRD YEAR IN A ROW 
    100% of participants would play again in 2024

  • Nearly two-thirds of participants identified as LGBTQ+, our highest yet!

  • 55% of participants were Female or Non-binary

  • 99% of participants ranked the overall experience

    “Excellent” (85%) or “Good” (14%)

  • 3 out of 4 participants rated the overall value of SPC23 as Excellent

  • Nearly 3 in 10 participants traveled from outside of Washington state

  • Est. 155K–170K unique views

    across social/web/event/media

  • Est. 2.9MM–3.1MM earned impressions across social/web/event/media

  • 10 email campaigns totaling over 6,000 opens

  • 3K+ unique visits w/ an average time on page over 3 mins

  • 10 in-stadium signage postings, estimated 3K impressions

  • 40 in-game shoutouts (across 36 games) reaching 1.5K spectators

  • 1.2K+ impressions across player forms and communications

TESTIMONIALS

These testimonials are a testamant to the work that the team at Seattle Pride Hockey Association is doing in the community.

This was the first time I've felt comfortable saying "My girlfriend is sitting in the stands watching". Growing up in Seattle meant that I rarely experienced any homophobia but moving to rural Pennsylvania has meant that I see it in lockerooms and other moments.

I had heard amazing things from past participants. This was the first year I was able to join. All my already high expectations were met or exceeded. THANK YOU to all the organizers, volunteers, pros, sponsors, etc. for making this happen. There is nothing else like it. Universe willing, I'll be back every year from now on!

Y'all truly did a fantastic job. The planning, the layout, the scholarships and managing everything that came your way was truly amazing. Thank you for in. It made for an experience I'll never forget, and a tournament I hope I'll be able to come all of the work you put back to year after year.

YOUR BRAND CAN BE PART OF OUR TOURNAMENT EXPERIENCE

INTERESTED IN WORKING WITH US?

We enjoy partnering with brands that share in our Mission and Pillars to grow hockey into a more equitable and diverse sport. If you’d like to obtain additional information, please contact us below.

MANAGE ALL YOUR HOCKEY IN ONE PLACE

Go directly to mySPHA: my.seattlepridehockey.org