Partner With the World's Largest Pride Ice Hockey Tournament

From Good Morning America, NBC Sports, KIRO 7, and The Seattle Times, Seattle Pride Hockey Association has gained national attention–and its sponsors are part of the story. As a sponsor, get in front of a fast-growing, highly engaged, passionate community.

Our mission

Make hockey a place where LGBTQIA+ people thrive by building and connecting our community.

Through community and culture-shift events, Seattle Pride Hockey Association centers belonging, opportunity, inclusion, and education to bring hockey players, teams, organizations, fans, and allies closer together.

Seattle pride classic 2023 metrics

More teams. More hockey. More inclusive.

  • Added more space for a total of 18 teams
  • Year two of the Alaska Airlines: All Stars of Pride game
  • Three pride-themed conferences
  • Year two at the Kraken Community Iceplex
  • Team Trans brought two teams along
  • First-of-its-kind scholarship program, sponsored by HockeyWolf
  • Nearly 300 total participants
  • Involvement from four professional players
  • Greater involvement from the NHL
  • Sports management Masters intern with elevated role
  • More social events before, during, and after
  • Larger and more strategic volunteer base

By the numbers

  • For a THIRD YEAR IN A ROW 
    100% of participants would play again in 2024

  • Nearly two-thirds of participants identified as LGBTQ+, our highest yet!

  • 55% of participants were Female or Non-binary

  • 99% of participants ranked the overall experience

    “Excellent” (85%) or “Good” (14%)

  • 3 out of 4 participants rated the overall value of SPC23 as Excellent

  • Nearly 3 in 10 participants traveled from outside of Washington state

  • Est. 155K–170K unique views

    across social/web/event/media

  • Est. 2.9MM–3.1MM earned impressions across social/web/event/media

  • 10 email campaigns totaling over 6,000 opens

  • 3K+ unique visits w/ an average time on page over 3 mins

  • 10 in-stadium signage postings, estimated 3K impressions

  • 40 in-game shoutouts (across 36 games) reaching 1.5K spectators

  • 1.2K+ impressions across player forms and communications

Become part of our Program experience

Interested in working with us?

We enjoy partnering with brands that share in our Mission and Pillars to grow hockey into a more equitable and diverse sport. If you’d like to obtain additional information, please contact us below.

MANAGE ALL YOUR HOCKEY IN ONE PLACE

Go directly to mySPHA: seapridehockey.leagueapps.com